Best Upcoming Phones Reviewed: What to Expect in 2025

As we wrap up the first half of 2025, the smartphone world is buzzing with innovation. From AI-powered cameras that rival professional setups to ultra-thin designs that redefine portability, the best upcoming phones of 2025 are pushing boundaries like never before. Whether you're eyeing a sleek iPhone upgrade, a feature-packed Android flagship, or a foldable powerhouse, this guide dives deep into the top contenders still on the horizon. We'll review their rumored specs, standout features, and why they might be your next must-have device. If you're searching for "best upcoming phones 2025," you've landed in the right spot—let's explore what to expect before the fall launches heat up.

The Smartphone Landscape in 2025: Trends Shaping Your Next Buy

2025 has already seen game-changers like the Samsung Galaxy S25 Ultra and OnePlus 13 dominate headlines, but the real excitement builds toward Q3 and Q4 releases. Key trends include advanced on-device AI for smarter photo editing and real-time translation, longer battery life thanks to silicon-carbon tech, and slimmer profiles without sacrificing power. Expect prices starting around $799 for base models, climbing to $1,200+ for pro variants. With sustainability in mind, more devices are incorporating recycled materials and eco-friendly packaging. Ready to upgrade? Here's our curated list of the best upcoming phones to watch.

1. iPhone 17 Series: Apple's Slim Revolution

Apple's fall lineup is always a spectacle, and the iPhone 17 series—expected September 9, 2025—promises to blend elegance with cutting-edge tech. The star? A rumored "iPhone 17 Air" that's thinner than ever at just 5.6mm, potentially ditching the notch for an under-display Face ID. Here's a breakdown:

iPhone 17 Air: The Ultra-Portable Powerhouse

• Display: 6.3-inch LTPO OLED with ProMotion (120Hz refresh rate) and up to 2,000 nits HDR brightness—perfect for outdoor viewing.
• Processor: A19 chip on a 3nm process for 25% faster performance and seamless Apple Intelligence features like Dual Capture video (front and back recording in 4K).
• Cameras: 48MP main sensor, 12MP ultrawide, and a 24MP front camera for vlogging pros. Expect enhanced low-light video and Log format support.
• Battery: Around 4,000mAh with up to 20W MagSafe wireless charging—enough for a full day, though not the biggest in class.
• Price & Release: Starting at $899, shipping September 19, 2025.

This model targets users craving a lightweight daily driver without Pro-level bulk. Early leaks suggest titanium edges for durability, making it a sleek rival to foldables. If slimness is your priority, the iPhone 17 Air could steal the show.

iPhone 17 Pro Max: Camera Beast with AI Smarts

• Display: 6.9-inch always-on OLED, peaking at 3,000 nits for HDR content.
• Processor: A19 Pro with 12GB RAM for heavy multitasking and generative AI edits.
• Cameras: Triple 48MP setup (wide, ultrawide, 5x telephoto) with 100x digital zoom—rumored for breakthrough low-light video.
• Battery: 4,700mAh with reverse wireless charging for AirPods.
• Price & Release: $1,199, same September timeline.

For creators, the Pro Max's vapor chamber cooling ensures stable 8K video without throttling. It's Apple's bid to dominate photography in 2025.

2. Google Pixel 10 Series: AI-First Innovators

Google's Pixel line has long been the AI playground, and the Pixel 10 series—launching August 20, 2025—amps it up with the Tensor G5 chip. Expect eSIM-only in the US for a cleaner design, plus Qi2 wireless charging across the board.

Pixel 10 Pro XL: The Balanced Flagship

• Display: 6.8-inch OLED with 3,000 nits peak brightness and adaptive 120Hz—vibrant for media marathons.
• Processor: Tensor G5 (3nm TSMC-built) with 16GB RAM, delivering 30% GPU gains for gaming.
• Cameras: Triple array: 48MP wide (with macro), 13MP ultrawide, 10.8MP 5x telephoto. New Pro Res Zoom AI crushes distant shots.
• Battery: 5,200mAh lasting 30+ hours, with 45W wired charging.
• Price & Release: $1,199, available August 28, 2025.

The Pro XL shines in everyday AI—like real-time translation and Camera Coach for better shots. It's ideal for Google ecosystem fans seeking value.

Pixel 10 Pro Fold: Foldable Freedom

Rumors point to a crease-minimized 8-inch inner display and the same Tensor G5 power. Priced at $1,799, it launches alongside the slab models—perfect for multitaskers.

3. Samsung Galaxy S25 Slim & Z Fold 7: Fold and Slim Masters

Samsung's iterative genius continues with the Galaxy S25 Slim (May 2025 tease) and Z Fold 7 (summer 2025). The Slim tests ultra-thin flagships, while the Fold evolves foldables.

Galaxy S25 Slim: Thinnest Yet

• Display: 6.8-inch Dynamic LTPO AMOLED (120Hz, 3,000 nits).
• Processor: Snapdragon 8 Elite for Galaxy—40% NPU boost for AI.
• Cameras: 200MP main, 50MP ultrawide/telephoto—Galaxy AI enhances edits.
• Battery: 4,900mAh with 45W charging.
• Price & Release: $1,099, limited Q2 2025 rollout.

At 5.8mm thick and 163g, it's a portability champ—great for one-handed use.

Galaxy Z Fold 7: Productivity Foldable

• Display: 7.6-inch inner foldable (120Hz) with minimal crease.
• Processor: Same Snapdragon powerhouse.
• Cameras: Matches S25 Ultra's quad setup.
• Battery: 4,400mAh—improved efficiency for all-day folding.
• Price & Release: $1,799, August 2025.

The Z Flip 7 FE adds a budget fold at $999—Samsung's push into affordable flex.

4. OnePlus 13: Value King Returns

Though launched early 2025, the OnePlus 13's global impact lingers as a benchmark. At $899, it's a spec monster.

• Display: 6.82-inch 2K AMOLED (120Hz, 4,500 nits peak).
• Processor: Snapdragon 8 Elite with 24GB RAM option.
• Cameras: Hasselblad-tuned 50MP triple—excels in portraits.
• Battery: Massive 6,000mAh silicon-carbon cell, 100W wired/50W wireless.
• Price & Availability: $899, widely available now.

Reviewers praise its all-day (and beyond) battery and seamless OxygenOS 15. If "best bang for buck" is your mantra, look no further.

Quick Comparison: Best Upcoming Phones 2025 at a Glance

This table highlights how each stacks up—choose based on your needs (e.g., foldable for productivity, slim for travel).

Why Wait for These 2025 Releases? Our Final Verdict

The best upcoming phones of 2025 aren't just incremental upgrades—they're redefining what a smartphone can do, from AI that anticipates your needs to batteries that outlast your busiest days. If you're on a budget, the OnePlus 13 or Pixel 10 offers flagship perks under $1,000. For premium polish, the iPhone 17 Air edges out in ecosystem integration, while Samsung's folds win for versatility.

Pro tip: Pre-order early for trade-in deals and bundles—savings can hit $300. What's your top pick? Drop a comment below, and stay tuned for hands-on reviews as launches unfold. Your next phone is closer than you think—upgrade smart in 2025!