How to Get More Shares on Your Content

In today’s digital landscape, creating content is only half the battle. Getting your audience to share it is what amplifies your reach, drives traffic, and boosts your brand’s visibility. If you’re wondering how to get more shares on your content, this guide will walk you through proven, actionable strategies to make your content irresistibly shareable.

1. Craft Compelling, Value-Driven Content

The foundation of shareable content is value. Your audience is more likely to share something that educates, entertains, or inspires them. Here’s how to make your content stand out:

• Solve a Problem: Address pain points or questions your audience has. For example, a step-by-step guide or a troubleshooting checklist is more likely to be shared.
• Be Unique: Offer a fresh perspective or exclusive insights. Original research, case studies, or personal stories can set your content apart.
• Write Engaging Headlines: Your title should be clear, intriguing, and promise value. Tools like CoSchedule’s Headline Analyzer can help craft click-worthy titles.

Pro Tip: Use power words like “ultimate,” “proven,” or “essential” to make headlines more enticing, but avoid clickbait that overpromises.

2. Optimize for Emotional Connection

Content that evokes strong emotions—whether awe, joy, or even anger—is more likely to be shared. According to studies, content that triggers high-arousal emotions gets shared more frequently.

• Tell Stories: Share relatable anecdotes or case studies to connect with readers on a personal level.
• Use Visuals: Pair your content with powerful images, infographics, or videos to evoke emotion and make it more shareable.
• Inspire Action: Include a call-to-action (CTA) that encourages readers to share their thoughts or experiences in the comments or on social media.

3. Make Sharing Easy

If sharing your content feels like a chore, your audience won’t bother. Simplify the process with these tactics:

• Add Social Sharing Buttons: Place prominent, easy-to-use sharing buttons for platforms like Twitter, Facebook, LinkedIn, and Pinterest.
• Use Click-to-Tweet Links: Embed pre-written, catchy tweets within your content to encourage quick sharing.
• Optimize for Mobile: Ensure your website is mobile-friendly, as most social media sharing happens on smartphones.

4. Leverage Visual and Interactive Content

Visual content is shared more often than plain text. In fact, posts with images get up to 3x more engagement than those without.

• Create Infographics: Summarize complex data or processes in a visually appealing format.
• Use Short Videos: Platforms like Instagram and TikTok thrive on bite-sized video content. Create short, engaging clips to complement your blog.
• Incorporate Interactive Elements: Quizzes, polls, or calculators keep users engaged and encourage them to share their results.

5. Target the Right Audience

Even the best content won’t get shared if it’s not reaching the right people. Identify your target audience and tailor your content to their interests and platforms.

• Know Your Audience: Use tools like Google Analytics or social media insights to understand your audience’s demographics and preferences.
• Promote on the Right Platforms: Share your content where your audience is most active, whether it’s LinkedIn for professionals or Instagram for younger demographics.
• Engage with Influencers: Partner with industry influencers to share your content with their followers, increasing its reach.

6. Time Your Posts Strategically

Timing can significantly impact how many shares your content gets. Research shows that posting at optimal times increases engagement.

• Post During Peak Hours: Use tools like Buffer or Hootsuite to schedule posts when your audience is most active (e.g., mid-morning or early evening for most platforms).
• Repost Evergreen Content: Share older, high-performing content periodically to capture new audiences.

7. Encourage Engagement and Community Building

Content that sparks conversation is more likely to be shared. Foster a sense of community by:

• Asking Questions: End your posts with a question to prompt comments and discussions.
• Respond to Comments: Engage with readers who comment on your content to build loyalty and encourage further sharing.
• Create Shareable Quotes: Pull out key insights or inspiring quotes from your content and format them as shareable graphics.

8. Optimize for SEO to Boost Discoverability

If your content isn’t easy to find, it won’t get shared. Optimize your blog post for search engines to increase its visibility.

• Use Relevant Keywords: Research keywords with tools like Ahrefs or SEMrush to target phrases your audience is searching for, like “how to get more shares on content.”
• Write Meta Descriptions: Craft compelling meta descriptions (150–160 characters) that encourage clicks from search results.
• Internal Linking: Link to other relevant posts on your site to keep readers engaged and improve your SEO.

9. Analyze and Iterate

Track your content’s performance to understand what resonates with your audience. Use analytics tools to measure shares, engagement, and traffic.

• Monitor Social Shares: Tools like BuzzSumo can show you how often your content is shared and on which platforms.
• A/B Test Headlines and Formats: Experiment with different headlines, visuals, or CTAs to see what drives the most shares.
• Learn from Competitors: Analyze what types of content your competitors’ audiences are sharing and adapt those strategies.

Getting more shares on your content comes down to creating valuable, emotionally engaging content, making it easy to share, and promoting it strategically. By optimizing for both your audience and search engines, you can turn your content into a shareable masterpiece that drives traffic and builds your brand.