How to Write Blog Posts That Rank on Bing
In a world dominated by Google searches, Bing often gets overlooked—yet it powers over 1.5 billion monthly searches and drives significant traffic for many sites. Microsoft reports that Bing holds about 9% of the global search market, but its integration with Windows, Edge, and Copilot makes it a goldmine for targeted audiences. If you want to capture this untapped potential, learning how to write blog posts that rank on Bing is essential.
This guide breaks down Bing’s unique algorithm, content preferences, and optimization tactics. Follow these steps to create posts that climb Bing’s SERPs and convert visitors into loyal readers.
1. Understand Bing’s Ranking Signals (Different from Google)
Bing prioritizes exact-match keywords, page authority, and user engagement more heavily than Google. Here’s what matters most:
| Factor | Bing Weight | Google Weight |
|---|---|---|
| Exact-match in title/domain | High | Medium |
| Social signals (shares) | Medium-High | Low |
| Click-through rate (CTR) | Critical | Important |
| Backlinks from .edu/.gov | Very High | High |
| Page load speed | High | High |
Action step: Use Bing Webmaster Tools (free) to see how Bing crawls your site and identifies errors.
2. Master Keyword Research for Bing Users
Bing users often type longer, conversational queries (e.g., “best budget laptops for students 2025” vs. “budget laptops”).
Tools to Use:
- Bing Keyword Research Tool (in Webmaster Tools)
- AnswerThePublic (for question-based phrases)
- Ubersuggest (filters by Bing volume)
Pro tip: Target mid-tail keywords (3–5 words) with low competition but high intent. Example: “how to fix leaky faucet DIY” ranks faster on Bing than “plumbing tips.”
3. Craft Bing-Friendly Titles and Meta Descriptions
Bing loves exact-match titles under 65 characters.
Winning Title Formula:
[Exact Keyword] + [Benefit/Year] + [Emotional Hook]Examples:
- ✅ “Best SEO Tools 2025: Rank #1 on Bing Fast”
- ❌ “Top Tools for Search Optimization This Year”
Meta descriptions: Include the keyword naturally and add a call-to-action. Keep under 155 characters.
4. Structure Content for Bing’s Crawlers and Users
Bing favors clear hierarchy and scannability.
Must-Have Elements:
# H1: Primary Keyword
## H2: Supporting Keyword
### H3: Question or Step
- Bullet points
- Numbered lists
- Bold **key phrases**Add a table of contents with jump links—Bing rewards user-friendly navigation.
5. Optimize On-Page SEO for Bing
| Element | Best Practice |
|---|---|
| URL | Short, keyword-rich: /how-to-rank-on-bing |
| Images | Alt text with keywords: alt="bing seo checklist 2025" |
| Internal links | 3–5 per post to related articles |
| Schema markup | Use FAQ or HowTo schema (Bing loves rich snippets) |
Tool: Add schema with Google’s Structured Data Markup Helper—Bing reads it too.
6. Write High-Engagement Content Bing Rewards
Bing tracks dwell time, bounce rate, and pogo-sticking. Keep readers hooked:
Tactics:
- Hook in first 100 words: Promise a result + proof.
- Use visuals: Infographics, screenshots, videos (embed YouTube—Bing owns it).
- End with a question: “What’s your biggest Bing ranking challenge?”
Example hook:
“I ranked #1 on Bing in 14 days using one weird trick Google hates. Here’s exactly how.”
7. Build Authority with Bing-Preferred Backlinks
Bing values trusted domains more than Google.
Link-building strategies:
- Guest post on .edu blogs (search site:.edu "write for us" + [niche])
- HARO (Help a Reporter Out) for media mentions
- Create linkable assets: Ultimate guides, statistics roundups
Track progress in Bing Webmaster Tools > Backlinks report.
8. Technical SEO Bing Can’t Ignore
- Submit sitemap in Bing Webmaster Tools
- Mobile-first design (Bing’s index is mobile-first)
- Page speed > 3 seconds (test with Bing’s PageSpeed tool)
- Secure with HTTPS
9. Measure and Improve Bing Rankings
Track these metrics:
| Metric | Tool |
|---|---|
| Impressions/Clicks | Bing Webmaster Tools |
| CTR | Search Console > Performance |
| Rankings | SEMrush (Bing filter) |
Iterative tip: If a post ranks #8–12, update the title + add 300 words of fresh data. Bing re-crawls fast.
Final Checklist: Bing-Ready Blog Post
- Title < 65 chars with exact keyword
- Meta description with CTA
- H1–H3 hierarchy + TOC
- 1,500+ words with visuals
- FAQ schema + internal links
- Submitted to Bing via URL Inspection
Start Ranking on Bing Today
Google gets the glory, but Bing delivers higher CTRs and more engaged traffic for many niches. Implement these steps, and you’ll see your posts climb Bing’s rankings within weeks.
